Cut throat competition in the electronics business coupled with "APPLE" domination and a strong Japanese Yen has reduced SONY's market capitalisation to a shadow of it's former self.
The thing is - Can SONY be cool again?
Does it turn to mobile handsets and hardware or does it focus on the entertainment space (music, video and motion pictures)?
It's way behind Samsung in the mobile phone market and faces cut throat competition in the LCD market although it's "BRAVIA" brand has excellent brand recall in this commoditized business.
Kazuo Hirai (new CEO since April 2012) clearly has a lot to do, as he works to engineer a turnaround at SONY!
The thing is - Can SONY be cool again?
Does it turn to mobile handsets and hardware or does it focus on the entertainment space (music, video and motion pictures)?
It's way behind Samsung in the mobile phone market and faces cut throat competition in the LCD market although it's "BRAVIA" brand has excellent brand recall in this commoditized business.
Kazuo Hirai (new CEO since April 2012) clearly has a lot to do, as he works to engineer a turnaround at SONY!
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