Saturday, May 22, 2010

MICROMAX MOBILES INDIA - Challenging the giants!

The unfolding mobile phone revolution in India has created numerous opportunities and markets for companies operating in the Telecom space.

Even as the Apple iPad & iPhone & BlackBerry smart phones continue to dominate news as far as mobile technology goes - here is a story of an Indian company that has dared to challenge MNC giants in the mobile phone handset business.

The entry level mobile handset is tough ->first time buyers, cut throat competition, wafer thin margins and every changing technology.

Take a look -

No comments: